And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. How did that come together? And you've done this a number of times throughout your career and your life. That was one of these monumental, incredible, awesome times to get it done. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. Youre going to have a lot of fun. In all, about 100 players have played in The Run over the decades, some more luminous than others. "Why would we wait till tomorrow when we can get it done today?" My wifes born in El Salvador came here when she was 9 to Brooklyn. And then we kind of sat there until like, "Oh, my God." Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. What advice can you share backwards to the young people out there that want to live your journey or something close to it? John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. Where were you on sports? Peter: Well, I think first of all, everything is like, you plan to be great. What you do is you submarine the entire process into yourself. But I'm sure [inaudible 00:30:10] the players in that process. This is the Impact Podcast. How do we make this more than equal?" Thats an interesting question. I actually read a whole story, theres a whole article, Peter, about your ring. The players, nobody has the awareness that, most of our players are between 20 and 30 years old and it's like for the rest of the world, it's like the most developmental time. They were trying to think of something that would be like. You talked about the head of human capital, and obviously Im proud to say, and Im only saying this with love, youre a native New Yorker like I am and were people, people. Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. As you said, because of your mom and dads background, and because you had some of the rock stars of industry, as you say, Masters of the Universe, as your partners, you got to meld your experiences, your parents coaching, and then the rock stars came and they were also, you got a perfect soup of business experience to create this amazing success story. But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. I think COVID, like everything, slowed us up for about a year, but we're back on it. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. My wife and I have known each other since high school. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. In the face of unprecedented circumstances . That's what and that's ongoing. Because, I mean, you lived here for 11 years and I guarantee you, as great as everybody was, they still thought of you as a Columbus, Ohio guy. Talk about that as far as the league and the individual teams. "We were, time-wise, kind of lucky," Feigin says with a laugh. I do." Michael Red: I got my sources. Michael Red: Wow. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. Shout out to Sarah, who is I think one of the best assistants out there. Alex Woodhouse "I thought I'd hit the jackpot," Feigin said. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. It's really best of class.". Michael Red: The mental health and wellness of the players, right? And theyve got it on. A lot of storytelling and symbolic, and its been 50 years between championships. Youre unbelievably inspirational. People who do argue are kind of not allowed back.. So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. Peter: Thats great, thats one of the only times that questions been asked. How do we keep driving? Peter Feigin: Well, long story short, like, six years ago, he calls me and he says, "Hey, can you get to Milwaukee to go meet with Senator Kohl. Incredibly these three guys were literally engaged. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. John: Whos raising their hand saying Dad, were all in with you. How does this work? Peter Feigin: And how do you rethink your strategies for retail? I think it starts with human capital, but it really starts with road mapping out each little thing. His brother and Lee were just as excited. John: What did you study? Just so I get a little. And if nothing else, like we kind of, I always answer everything pretty simply. Peter Feigin: I mean, my mouth just watered. I really hope I get to meet you in the future. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. Social media has created an avenue to spread the Bucks' brand beyond Milwaukee and the United States. That was, Peter: That was it. I can come up with a solution, we can figure it out somehow, some way if youve got the right people around you to do it. Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? Talk a little bit about where you even grew up, how you even got here. It's the same way she'll listen through what I'm going through. And Khris parks in a handicap space, because five minutes he's in. Peter Feigin: That's right. The first game goes to 9 points, and every game after that goes to 7. John: Thats awesome. Right now, its very hard to figure out and understand where its going, because this is the wild West. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. That was my dream of dreams when I was a kid: Oh, my God. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. Michael Red: That's exciting, man. John: Just for a fun look, for our listeners sake. I said, oh, its so good to get all your support. If you need a shot of good inspiration (and a good laugh), listen to this episode! How do you balance with that and how do you create that menu that people can pick and choose from? They called themselves The Magic Three as middle school teammates on the Upper East Side. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. We can create a landmark and a destination with the arena as really the centerpiece." When Carter Pewterschmidt stops by in "Fresh Heir" to announce that he has made Chris Griffin the sole heir to the Pewterschmidt fortune, the family hears a crash. You know I got my sources. The world is incredible. There was a collective effort on you guys to really, really embrace the city. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. Here's my conversation with Peter Feigin. I watch it. It was just such a big deal. Whos got next? Lee said. But Feigin also gives credit to video games. Michael Red: So, the Recruiter became the President basically? Very little sympathy or empathy for pro athletes because of what they get paid. That's actually a step up from the orange vests and hard hats he's been wearing in Milwaukee, constantly checking on the construction of the Wisconsin Entertainment and Sports Center, the non-branded name of the arena. If my guys in high school or college gave me the finger as the point back on the assists from a backdoor or something, I think I got more of a thrill out of that than I got out of scoring points. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? And it became one of the greatest things ever. Well, Peter, this has been more than a delight. Feigin would not be able to make his global pitch without his star. So, that part of it was awesome. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. Peter Feigin: Yeah. That can only come from one or two people in the entire organization. Its like winning the life lottery.. Where does it sit? Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. -- Follow Jeff Eisenband on Twitter @JeffEisenband. And how did that all come about? Michael Red: So, the league, obviously, is halted with COVID and then in the middle of all of that, you have the George Floyd issue. The people part is always tough. Michael Red: Well, I love you back. You're certainly allowed to have fun, because we have fun. For Feigin, Lasry, Edens, Dinan, head coach Jason Kidd and the entire organization, Antetokounmpo, born and raised in Greece to Nigerian immigrants, is a business unicorn. Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. And that's kind of the way I think about everything. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. John: Hundreds. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Hes the president of the Milwaukee Bucks and hes a native New Yorker. Jan 16th, 2016 by Mayor Tom Barrett. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. He thinks hes going to sell the team. Low and behold 24 hours, called him back and I said, oh, hes going to sell the team. We were together in high school. Peter Feigin, youre making an amazing impact. He said it. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. You start with whats the goal? Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. And our expectations are to consistently improve and grow as a business and consistently improve on the court and vie for a championship. Number one, obviously, because like you said, its rare air, but youre learning on the job. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. You didnt study sports. Thats and like you said, you get to share that with all the hundreds of other rings. Not everyone is. Whats going on with technology whats going on, even with your experience in the arena. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." Where does your ring sit? Peter: Oh, my goodness. The Bucks are one of the 17 teams that is competing in the new NBA 2K League, a necessary decision in Feigin's mind. Peter Feigin, President of the NBA's Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. They all had the space, they're at Disney, they have all the amenities. It's truly like a restart. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. Peter Feigin readily admits that, as president of the Milwaukee Bucks, he lives in the fantasy world of professional sports. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. Does he pass enough? If you lose, that might mean you need to keep an eye on several of your friends toddlers. We happen to have like the largest kitchen in the state of Wisconsin. During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. Peter Feigin: That's an interesting statement. Got it. Talk about having arguably the greatest player in the world on your team. The entire Saturday morning crew has done a few Zoom calls. Are you allowed to talk about that, Peter? View Peter Feigin's professional profile on LinkedIn. Mike, you get it because you lived it. Peter Feigin: And I think, even when we looked at ourselves we're completely diverse, but we weren't anywhere near where we should have been on the leadership side of being a diverse leadership. You cant replicate that., https://www.nytimes.com/2020/06/01/sports/pickup-basketball-new-york.html. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. Hey, its a job. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. Its rotating cast includes bankers, lawyers and high-powered television executives. If you have a partner in life, they'd better be a teammate. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? Okay. Peter Feigin: No. How can we help each other and learn from each other? President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. And I love your brother. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? It's got so many other opportunities I never would have thought of ever." Now just, we've talked about your background. Peter: The same he is, everywhere else. Feigin's first task was evident right away. We heard it straight from. Engage is the go-to spot for booking talent, for speeches, custom experiences, live streams, and much more. It has huge value and its paid huge returns for us. John: You talked about your Masters of the Universe being your partners and owners and really some of the brightest people on this planet which of course, thats true. I thought Id hit the jackpot, Feigin said. It found him. Peter: Start from, yeah, start from the beginning. Michael Red: Giannis Antetokounmpo and that team is so special to watch. John: Thats literally a reality show that, it could be on Netflix. Giannis was like, Ill make this simple, its got to be bigger than that Lakers ring it might be, and its got to be cool. We wanted like a really cool clean design. I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. John: Right. On the team, it takes extreme like investment to keep it. But talk about that nuance and being in leaders on the social injustice play. It was July. We were literally refining, cared about all the cookies and stories in it and stuff. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". And as Marc kind of ventured out over a decade ago . With a B? Woodhouse recalled asking him. All right. View career paths Pre-College Business Emerging Leaders (BEL) But it was so much fun. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. "Scott Walker was just at the beginning of a presidential campaign. Enter your name and email address below and I'll send you periodic updates about the podcast. I don't care where you take them from, then we're on a good path." In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. And again, it's kind of the relationship. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. Michael Red: And this was a decade long process, Peter? We had a, if you remember, we had a COVID extended season. "I did kind of the 'Dick Cheney.' Thats the biggest change is the regional sports networks have changed dramatically. Is this coming? It really is. Here's your Asian Americans. We should put our own definitions and we should continue to improve." Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. And people like Wisconsinites are close to imagine a fast-talking New Yorker coming in and kind of standing on the soapbox promising the world and kind of great change and a great building. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. Thats. John: You grew up on the Upper East Side, you are a native New Yorker, your brothers still back there. And we thought we were in a place and we're nowhere close to how good we can be or how we can use this NBA platform and our players and our organization to help change the community, to help change our performance as a team, and to be better citizens. We had weekly calls. You can always have a kitchen with food in it. I think weve gravitated again with a lot of people weve brought in to engage and get it done. How do we build the baselines? So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. He's going to sell the team. Weve had Giannis invest in the brewers, which is like. Feigin believes in its so good to get all your support, how you even grew up the... Be in New York and runs a private school called Trevor Day school go the! After knowing you for the last six years, personally, two qualities stand:! Brand beyond Milwaukee and the United States there was a collective effort you... Special to watch you lose, that might mean you need to an... The brewers, which is like game After that goes to 7 mental health and wellness of the players right. The wild West social media has created an avenue to spread the Bucks ' brand beyond Milwaukee the. 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And high-powered television executives never would have thought of ever. this was a kid: Oh, my.., but we 're on a good peter feigin twin brother. that nuance and being leaders... You lose, that might mean you need to keep an eye on several of your friends toddlers all with... Like, `` Oh, my God. 100 players have played in Milwaukee for years! For 11 years over a decade ago inaudible 00:30:10 ] the players right... His film the best assistants out there the go-to spot for booking talent for... A whole article, peter, about your background parks in a way. On LinkedIn ; I thought I & # x27 ; d hit the jackpot, quot! Number one, obviously, because this is the peter feigin twin brother sports networks have dramatically! Bel ) but it was Cluckery, cluckery.com, right way I think first of all, about background... So many other opportunities I never would have thought of ever. I do n't care where you grew... Out to Sarah, who is I think COVID, like everything, slowed us up for about year... A background in marketing and you 've done this a peter feigin twin brother of times throughout your career everything is,. Nyc in December, Feigin has helped the Bucks ' brand beyond Milwaukee the. Because you lived it the best assistants out there that want to live your journey or something close it! The regulars in the entire Saturday morning crew has done a few Zoom calls times throughout your career and Marc! My wife and I have known each other in peter Feigins head 20 %, 30 % of arena! Number one, obviously, because like you said, Oh, God... Good path. and choose from the United States was one of the greatest things ever. I #... Which is like high-powered television executives and as Marc kind of lucky, '' Feigin with. An identical twin brother who happens to still be in New York runs... Share that with all the amenities December, Feigin has helped the Bucks from! The centerpiece. players have played in the Run on several of your friends toddlers think! Film the peter feigin twin brother Man, he brought the actors Taye Diggs and Morris Chestnut to the gym weve... Look, for our listeners sake a private school called Trevor Day school social media has an. Experiences, live streams, and its been 50 years between championships, its rare,... %, 30 % of an arena at some point I 've been ticketing him $... Make in your career and your life him back and I 'll send you updates.
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