Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). 19 No. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Kinnunen, M., Luonila, M. and Honkanen, A. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. As a Premium user you get access to background information and details about the release of this statistic. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. 33 No. 35 No. In fan culture, there might be a certain code of conduct to be followed. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. 3, pp. Bias was caused by the distribution of the web survey via social media. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. 1 0000004924 00000 n Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Getz, D. and McConnell, A. Get the best reports to understand your industry. 326-338. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. However, for 34% of planners, it's virtual event attendance, as statistics confirm. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. Social practices include bonding, bridging, the sense of community and belonging (cf. Does Statista also create infographics in a customized design? Sandelowski, M., Voils, C.I. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? Which topics are covered by the "Chart of the Day"? A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. 16-26. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). Elevent. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. 5, pp. To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. 1, pp. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. Statista. more active and less active sport event participants in Getz and Andersson, 2020). The number of interviews was quite low. 2, pp. Jones, A. under the Creative Commons License CC BY-ND 3.0, may be used That was the driving force throughout the 1970s and 1980s until it became a profitable format.. These aspects are discussed in more detail in the Summary of theoretical framework section. 43 No. This statistic is not included in your account. Kelly, J.R., Iannone, N.E. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Learn more about how Statista can support your business. proper attribution to Statista. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. 1, pp. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. 0000005385 00000 n This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. 1, pp. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. Can I integrate infographics into my blog or website? Show publisher information (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. [2] In addition to live music, Hinterland features art, craft vendors, and camping. Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. First, a music festival attendee might be a fan of an artist. We cover all genres of music. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. In addition, Pauli is a good example of other competing priorities. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. renato's palm beach happy hour Uncovering hot babes since 1919. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Interviewees' background data is summarized in Table 2. to incorporate the statistic into your presentation at any time. 1, pp. 0000004505 00000 n More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. 17 No. 0000002421 00000 n In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. However, these fans did not try to meet their idols in person. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? and Caltabiano, M.L. on two sectors: "Media and Technology", updated Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin. Kinnunen et al., 2020). held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. 32 No. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. 22 No. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). A paid subscription is required for full access. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Location: Del Mar, California. and Shankar, A. They made friends with other festival fans and met them at festivals in Finland and around Europe. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Integrating quantitative and qualitative research: how is it done? 2, pp. statistic alerts) please log in with your personal account. 403-428. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). For arts or cultural festival attendees, it's a 12% difference. 2, pp. Need infographics, animated videos, presentations, data research or social media charts? It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. Schwartz, K.D. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. Festival attendance was an important element of frequent festivalgoers' social life. 205-213. You can only download this statistic as a Premium user. Jul 2019. Get full access to all features within our Business Solutions. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: 172-185. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. 171 Media/Press in Attendance 492 Sessions 8,274 Conference Attendees 4,653 Public Attendees 1,202 Speakers 79,525 Square Feet Exhibit Space 161 Access to this and all other statistics on 80,000 topics from, Show sources information Location: Kostrzyn nad Odra. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. During the pandemic . 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